I work with technically strong businesses that need to strengthen their commercial and operational foundations. I help companies become investment ready, improve performance ahead of a sale, or professionalise quickly following acquisition. Drawing on hands-on operational experience and an investor aware perspective, we work with leadership teams to identify the gap between strategic ambition and current delivery, then build and implement a practical roadmap to close it. The focus is always on the fundamentals that drive value: revenue growth, operational clarity, stronger decision-making, and scalable performance.
ChallengeAn established international market was failing to grow.
ApproachAfter being given full P&L responsibility for the company's largest international market, I aligned marketing with impact and led it from one sales channel (B2C) to three through the addition of B2Clinic and retail.
ResultThe strategic improvements drove revenue to an 81% increase over an 18 month period.
ChallengeNew commercial contract research service, offering a novel service through an innovative technology.
ApproachLed the development of the vision, purpose and strategy for the company, which developed a strong pipeline from both new and repeat customers. Through proactive relationship development, it delivered perpetual commercial opportunities.
ResultAchieved profitability, improving gross margin and expansion with multi-market sales in the UK, EU, USA and Canada. Revenue increases of 48% (Yr 1–2) and 102% (Yr 2–3).
ChallengeTesting times within the laboratory were significantly outside of KPI targets and performance was deteriorating further.
ApproachI led a full review of the operational structure of the laboratory and wrote a full business case leading to the required investment in infrastructure. In addition, processes were improved through lean based analysis.
ResultCustomers experienced a spectacular reduction in the time to receive results, going from an average of 10 working days to one working day over a six month period, even though testing volumes were also increasing.
ChallengeNon-revenue generating spin out required exceptional financial management that kept the company solvent whilst also delivering product development.
ApproachDisciplined spending decisions, continuous visibility over cash flow, and prudent risk management ensured the company progressed in a controlled and sustainable manner.
ResultThe company delivered clinical utility, allowing for further investment (£1.4 million) that would take the MVP to mass manufacture.
ChallengeDelivery of a compliant medical device onto the open market.
ApproachEngaged and worked with subject matter experts for an independent review of device classification and subsequently worked with them to deliver an ISO13485 compliant technical file, QMS and CE marked device.
ResultEnabled the device to go on the open market within stated timelines and budget.
ChallengeDevelopment and documentation of key requirements for a bespoke CRM.
ApproachLed a full and detailed review of the incumbent CRM system and documented the required replacement version.
ResultThe new CRM delivered a 40% efficiency improvement in customer relationship management.
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